Welsh, Carson, Anderson & Stowe, a private equity firm, has hired Travis Cameron as an operating partner in its technology group.

Mr. Cameron has spent the last 13 years as a senior marketing executive, most recently as the strategic partnerships lead at Tealium. Mr. Cameron will work with the WCAS technology portfolio and focus on digital marketing optimization.

Michael Donovan, head of technology at WCAS, said, “We are thrilled to welcome Travis to the WCAS Team. His expertise will help guide our portfolio companies to develop and grow their digital partnership strategies in today’s ever-changing digital marketing landscape.”