Walmart has acquired a minority stake in Sustainable Beef LLC, a rancher-owned firm based in North Platte, Nebraska.

The equity investment is part of a strategic partnership to source SB’s angus beef and help supplement the beef industry. SB works with cattle feeders and ranchers to understand the elements of the industry’s supply chain cycle and incorporate sustainable business practices.

“We set out on a journey two years ago to create a new beef processing plant to add some capacity to the industry and provide an opportunity for producers to integrate their business of raising quality cattle with the beef processing portion of the industry and do it in a sustainable manner,” said David Briggs, CEO of Sustainable Beef LLC. “During this journey we found that Sustainable Beef and Walmart aligned on continuing to improve how we care for our animals and crops and provide consumers the positive experience of enjoying quality beef.”