VistaPrint, a design and marketing partner to millions of small businesses, has evolved into Vista. The new parent brand will encompass VistaPrint, 99designs by Vista, Vista x Wix, and its newest acquisition Crello.

Crello is a growing, global provider in do-it-yourself digital design and media. Now rebranded as VistaCreate, Crello offers a platform that allows small businesses to bring social media and digital design to life.

Through the most recent acquisition and evolution into Vista, the company now provides its small business customers with a library of user-friendly templates that enable them to create professional social media and digital marketing assets.

“We’re excited to announce our new parent brand Vista, which reflects our ongoing transformation into the expert design and marketing partner for small businesses around the world,” added Robert Keane, founder and chief executive at Vista. “The launch of VistaCreate is a critical part of this journey, providing small businesses with access to a world class social media creative design solution.”