Vista Outdoor, a parent company of 41 sporting and outdoor brands, has purchased Simms Fishing Products for $192.5 million.
Simms is a Bozeman, Montana-based provider of handcrafted fishing products. Going forward, Simms will be a part of Vista’s Outdoor products segment and will be included in the new Outdoor Products Company.
“The addition of Simms Fishing Products to the Vista Outdoor family is transformational for our growing Outdoor Products segment,” said Chris Metz, CEO, Vista Outdoor. “As the anchor of our new fishing platform, Simms broadens our core addressable market into a new, highly attractive category with a premium, innovative brand that boasts significant room for growth. We are especially excited that Simms will continue to call Bozeman home and will keep designing and producing their world-famous waders in Montana.”