Vista Equity Partners, a global investment firm focused on enterprise software, data and technology-enabled businesses, has made a $70 million strategic growth investment in Jebbit, a provider of a zero-party data platform.

The investment will be used to assist the company scale across all departments in order to accelerate its mission to assist brands in delivering personalized digital experiences that collect data that is willingly shared by a consumer. Jebbit’s platform allows clients to build interactive product and personality quizzes, look books and more that gather zero-party and first-party data.

“The investment from Vista is further validation that the global privacy changes that impacted social advertising platforms’ effectiveness paved the way for zero-party data platforms to become the number one marketing strategy for brands large and small across industries,” stated Tom Coburn, co-founder and CEO of Jebbit. 

“In a world where privacy and third-party data usage have come under increasing scrutiny, Jebbit is critical for brands and eCommerce players looking to increase growth and stay relevant,” said Rachel Arnold, co-head of Vista’s Endeavor Fund and senior managing director. “The Jebbit platform has proven highly effective at driving engagement, lead capture and conversion through its many forms of highly configurable consumer experiences placed at marketers’ fingertips.”