Fast-casual restaurant concept Freddy’s Frozen Custard & Steakburgers, has made co-founder, Scott Redler, the new role of chief experience officer. In 2002, Redler co-founded Freddy’s alongside business partners, Bill and Randy Simon. Redler spent the last 19 years serving as COO of Freddy’s. The creation of this new role for the industry-leading fast-casual franchise follows its recent acquisition by private equity firm Thompson Street Capital Partners in March of 2021.
“Who better than Scott to continue the work of providing our Guests with a truly memorable Freddy’s experience?” said Chris Dull, president and CEO. “As co-founder, Scott created Freddy’s alongside his partners, and it is a privilege to have his expertise focused on ensuring the delivery of the very best experience for our franchisees, Team Members, and Guests.”
“In light of our continued surge in franchise growth and ongoing success systemwide, this new role falls naturally into the progression of the company,” said Redler. “I look forward to strengthening franchisee relationships, continuing our unique culture and doing things ‘The Freddy’s Way’ by delivering an exceptional brand experience to our Guests.”