Truelink Capital, a private equity firm based in Los Angeles, has bought Flipp Corp., a marketing technology platform.

Flipp works with retail enterprises to automate, publish and distribute digitally-native merchandising content. The deal marks the third acquisition for Truelink, which was launched in 2022 to target companies in the industrials and tech-enabled services sectors.

“We will continue to invest in the company’s existing service offerings while pursuing new avenues for growth both organically and through potential strategic acquisitions,” states Luke Myers, founder and managing partner of Truelink.

RBC Capital Markets served as the financial advisor to Truelink Capital. Stifel served as financial advisor to Flipp for the transaction and Stikeman Elliott served as legal advisors.