True Wind Capital, a San-Francisco-based private equity firm concentrating on technology companies, has promoted David Hirsch, Will Heldfond, and John Gray to principal.

Hirsch joined the firm in 2016 from Wind Point Partners and focuses on investments in industrial & transportation, government, marketing and SMB sectors. Heldfond joined True Wind in 2018 from Accel-KKR. He focuses on investments in financial technology, public safety, and healthcare technology. Gray joined the firm in 2020 from Audax Private Equity and focuses on investments in enterprise software, construction & engineering, HR, education, and consumer & media technology sectors.

“These highly deserved promotions reflect True Wind’s commitment to cultivating the growth of our top talent and underscore the firm’s recent accomplishments,” said Adam Clammer and James Greene, Jr., founding partners of True Wind. “David, John and Will have each demonstrated steadfast leadership and dedication that have been instrumental in the firm’s ongoing success. We look forward to seeing them continue to grow and make meaningful contributions to True Wind, our investors and portfolio companies over the long term.”