True Wind Capital, a San Francisco-based private investment firm focused on technology companies, has promoted Sam Austin and Patrick Roeschel to vice president.

Austin joined True Wind Capital in 2021. Prior to joining True Wind, Sam was co-CFO of Active Interest Media. Before his role at Active Interest Media, Sam worked at Wind Point Partners and in the financial sponsors group at Citigroup.

Roeschel joined True Wind in 2022. Previously, he worked at private equity firm Twin Point Capital. He began his career as an investment banking analyst in Citigroup’s media and telecommunications group.

“Each brings strong investment instincts, keen analytical skills, and a solid business sense to our firm and investment partners,” says Adam Clammer and James Green Jr., founding partners at True Wind Capital. “As instrumental participants in the firm’s culture and growth, we are looking forward to their future contributions towards building the True Wind brand and business.”