Tropicana Brands Group, a portfolio company of PAI Partners and manufacturer of juice products, has named William J. Kelley Jr. as chief financial officer and Rogier Smeets as chief executive officer, Europe. The appointments come as the new joint venture between PAI Partners and PepsiCo continues to build its team.

Kelley joins from Treehouse Foods, where he was EVP and CFO. Kelley will help the company shape and achieve its vision and grow its storied brands like Tropicana and Naked.

Smeets comes to Tropicana Brands Group via Upfield, a consumer packaged goods company, where he held leadership positions like president, Europe. Smeets will work with Tropicana to increase its impact on the European market.

“I’m thrilled to welcome Bill and Rogier to Tropicana Brands Group,” said Glen Walter, chief executive officer of Tropicana Brands Group. “I’m confident we will benefit greatly from the addition of them both given their deep knowledge of and experience in the food and beverage industry and their shared commitment to operational and executional excellence.”