Trive Capital, a private equity firm, has partnered with Terraboost Media

Terraboost has exclusive relationships inside the largest U.S.-based retail pharmacies, supermarkets, specialty retail chains, and shopping centers. The firm is a provider in the out-of-home media industry operating a nationwide advertising network of rich-format wellness displays. Trive Capital is a private equity firm with over $4 billion RAUM and focuses on investing equity and debt in middle-market companies.

Brett Morrison, president of Terraboost, stated, “We are thrilled to partner with Trive as we embark on our next stage of rapid growth. Our success has been the result of our dedication to delivering the best wellness solutions to our venue partners and maximizing brand exposure and return on investment for our advertisers. The relationship with Trive will enable us to deliver more value, faster as we continue to execute on our vision of providing advertising that gives back to the world.”

Canaccord Genuity served as exclusive financial advisor to Terraboost. Weil, Gotshal & Manges LLP served as legal counsel to Trive Capital.