Trilantic North America, a growth-focused private equity firm, has hired Jennifer Bensimon as managing director. Bensimon will focus on investments in the consumer sector.

Bensimon joins the firm with over 10 years of experience in private equity and consumer business. Before Trilantic, Bensimon served at LNK Partners where she concentrated on the firm’s investments in consumer and retail companies. Additionally, she worked at Morgan Stanley Alternative Investment Partners.

“Jen’s extensive experience driving growth in consumer businesses and her shared vision for supporting founder- and family-owned businesses will make her an indispensable team member,” stated Jamie Manges, partner at Trilantic. “Adding Jen is a reflection of our commitment to growing our team with talented professionals and deepening our industry expertise to identify new investments and support the continued growth of our portfolio companies.”