Trifecta Collective, the newly established trade show platform, has purchased the North American Trailer Dealers Association, the only business association in North America that serves duty trailer dealers.

NATDA is a firm in the trailer dealer industry and was founded in 2007. NATDA is comprised of the largest national show in the trailer industry, a membership organization, and a leading trade publication. Trifecta Collective is a trade show platform formed by private equity firm, GreyLion, and trade show industry professionals Rick McConnell and Jennifer Hoff.

McConnell said, “NATDA is a special organization that is very much in tune with the trailer industry. Our team will ensure that we remain close to the market, exhibitors, sponsors, and dealers to build upon an already strong foundation. Amy and Andy have been great to work with through this transition. They have emphasized the fact that listening to customers is the key to success. We will continue this tradition!”