Traub Capital Partners, a private equity firm focused on the branded consumer sector, has added Michael Stanley as a managing director in New York.

Stanley will focus on generating new investment opportunities, executing transactions and working with portfolio companies. He joins the firm with more than 16 years of private equity experience in the consumer sector at Goode Partners. While at Goode Partners, he was responsible for identifying potential investment opportunities, structuring and executing new transactions and monitoring certain of the firm’s portfolio investments. He currently serves as a member of the board of directors of Julie Vos and formerly served on the boards of Chuy’s, Rosa Mexicano, La Colombe and Readywise.

“Michael’s deep industry insight coupled with end-to-end deal execution experience will help us further expand our strategic private equity mandate of evaluating, acquiring and growing great consumer brands,” states Brian Crosby, co-managing partner of Traub Capital Partners.