Traeger Grills, the provider of an original wood-pellet grill and a digitally enhanced outdoor cooking experience, has acquired Meater, a global leader in wireless meat thermometers for all cooking and preparation methods. Traeger is backed AEA Partners.
“Meater shares our commitment to product innovation and enhancing the cooking experience – indoor and outdoor – and that made them an ideal fit for Traeger as we continue to evolve the connected cooking experience,” said Traeger Grills CEO, Jeremy Andrus. “This acquisition will play a role in our ongoing product development and is yet another way we can bring unique benefits and value to our dedicated ‘Traegerhood’ community of passionate cooks.”
Created by Apption Labs, a technology start-up dedicated to developing consumer products connected to the Internet and controlled by mobile devices, MEATER takes the guess work out of cooking.
“Our product complements and enhances Traeger’s connected grilling experience, and joining forces with a market leader in outdoor cooking was something we’re extremely excited about,” said Joseph Cruz, Meater CEO. “Together with Traeger, we believe there is much yet to be explored in the realm of connected cooking, and we’re thrilled by the notion of pushing forward to discover and develop new innovations.”
Fried, Frank, Harris, Shriver & Jacobson LLP acted as counsel to AEA Investors and Traeger Pellet Grills.