Tinuiti, a performance marketing firm, has acquired of Amazon-specialist agency, Ortega Group. The Seattle-based firm of specializes in strategic account management and operational services for brands like Gerber, Grande Cosmetics, Nulo Pet Food, and Pantone. Ortega’s capabilities include strategic retail operations, A9 search optimization, negotiating vendor contracts and trade terms, content optimization and catalog evergreening, product white space analysis, demand forecasting, product launches, and in-depth reporting.
“Tinuiti with Ortega is where full-service meets full-funnel,” said Zach Morrison, chief executive officer, Tinuiti. “If we learned anything from the acceleration of eCommerce that started with the pandemic, it’s that clients need strategic and operational support in addition to advertising services to ensure sustained and profitable growth. Commerce brands of the future require a new model that goes deeper than just media and that’s what this acquisition achieves.”
A joint statement issued today by Adam Ortega and Phil Stolt, managing partners of Ortega Group, said “few organizations have a true seat at the table with clients and Amazon, and even fewer have the reputation that Tinuiti has. We wanted a partner that could not only offer complementary services to our clients but could also allow our expertise to scale.” The two managing partners are former Amazonians who co-founded Ortega Group in 2013.