Consumer goods company Thrasio has acquired SafeRest, which sells mattress protectors; Wise Owl Outfitters, which sells camping equipment; and Danjor Linens, which sells home bedding. These are Thrasio’s three largest acquisitions to date. The brands are expected to add $90 million in sales to Thrasio in their first year.
“We’re building a consumer goods company that is rooted in customer feedback and established quality,” said Carlos Cashman, co-founder and co-CEO of Thrasio. “We take beloved products, invest the resources to solidify their category leadership on Amazon, and then we increase their sales footprint through international expansion and other channels.”