The Stable, a commerce agency that supports consumer brands across retail and direct-to-consumer channels and Growth Catalyst Partners portfolio company, has acquired Arkansas-based Walmart Agency, The Retail Firm.

The Retail Firm offers full-service sales support, supply chain services, intuitive data analytics and category insights to help accelerate sales and improve efficiencies for national brands. Some of The Retail Firm’s national brands include Hello Bello, Oculus, and private-label suppliers at Walmart and Sam’s Club.

The Stable is known for introducing brands into retailers like Target, Walmart and Amazon. The firm has been working on expanding its omni-channel service offering to support brands across all channels of commerce.

The Stable will benefit from this transaction through the strengthening of its existing Walmart division by bringing together retail sales, operations, digital, creative, technology, data and its patented adtech platform Hyphen.

“This acquisition will amplify our capabilities, giving us access to more tools and talent to help drive even stronger results for the brand partners we collectively represent,” said The Stable CEO Chad Hetherington.