The Marketing Practice, a global B2B marketing services provider, has acquired Campaign Stars, a customer acquisition platform.

Campaign Stars is a customer acquisition platform enabling brands to find, engage and sell to an expanded customer pool and accelerate clients’ revenue growth. The firm is a provider of tech-enabled ABM and ABX services. The deal represents TMP’s fourth acquisition in the last twelve months with the combined company representing the second-largest B2B agency group across the globe.

“We’re extremely excited about welcoming Campaign Stars into our market-leading demand generation and ABM portfolio,” Matt Harper, CEO of The Marketing Practice. “Way ahead of the game, their growth has been phenomenal, driven by a talented team and a solution that’s tapped into an unmet need in the market; a fast start solution into ABM. It’s highly productised, smart, and scalable in terms of the processes and frameworks that underpin it, which allows for a streamlined approach to deliver personalised communications at speed.”