Thanx, a loyalty and guest engagement platform for restaurants and brick-and-mortar retailers, has acquired ZeroStorefront, a restaurant-focused marketing and data insights platform.

The deal will enhance Thanx’s Loyalty 3.0 mission which focuses on assisting restaurant clients to build distinctive, non-traditional loyalty programs. The firm delivers its services to clients including Velvet Taco, Hopdoddy Burger Bar, and Modern Restaurant Concepts.

“Thanx is redefining customer loyalty for this industry, driving restaurants away from rote discounts and toward data-driven insights and personalization that actually maximizes lifetime value,” said Zach Goldstein, CEO and Founder of Thanx. “This acquisition further accelerates our innovation in this category and brings some exceptional restaurant technology veterans onto the Thanx team. The ZeroStorefront team has been innovators in consolidating customer data and driving business intelligence that directly produces revenue growth and cost savings for restaurants; we can’t wait to see the outcomes they can drive at a larger scale.”