Telus International, a digital customer experience company and a subsidiary of Telus Corp., has acquired WillowTree, a digital product provider.

WillowTree is headquartered in Charlottesville, Va. with 13 global studios across the U.S., Canada, Brazil, Portugal, Spain, Poland and Romania. The company’s clients include Fox, CBC, PepsiCo, Anheuser-Busch InBev and Marriott, among others. The deal adds front-end design and build capabilities to Telus International’s services across its customer experience value chain.

“Indeed, in joining our team, WillowTree has further diversified Telus International’s expansive client base, adding new marquee customers and amplifying cross-selling competencies, globally,” states Darren Entwistle, chair of the board of Telus International and president and CEO of Telus. “Furthermore, our combined teams have a tremendous opportunity to accelerate Telus’ digital transformation and support key product development across our business, most notably, within health and agriculture and consumer goods.”

Barclays and Rothschild & Co. served as financial advisors, Shearman & Sterling LLP served as legal counsel, and Scotiabank provided committed financing to Telus International for this transaction.