TELUS Corp. (NYSE: TU) has acquired Blacksmith Applications, a portfolio company of Strattam Capital. Harris Williams, a global investment bank specializing in M&A services advised Blacksmith in the transaction.
Blacksmith Applications offers a SaaS-based revenue management software for consumer goods manufacturers. The firm’s trade promotion management and optimization and analytics applications address manufacturers’ critical trade spend challenges. Its blue-chip customer base includes Tyson, Smucker’s, Nestle, Kraft Heinz and more.
“Blacksmith Applications offers a unique portfolio of revenue management software and data and analytics tools to consumer goods manufacturers that allows them to uncover hidden insights to better manage and optimize their trade spend,” said Ryan Costa, a vice president at Harris Williams.