TA Associates, a growth private equity firm, and True Wind Capital, a technology focused private equity firm, have made a strategic growth investment in e-Emphasys Technologies. e-Epmphasys is a software and services provider to dealers and rental companies in the equipment distribution industry.

e-Emphasys offers cloud-based enterprise resource planning and dealer management system software to equipment dealerships and rental companies in a variety of sectors. The firm’s platform is intended to improve operational efficiency, customer service and revenue growth.

“We are deeply impressed with e-Emphasys’ modern end-to-end dealer management platform, which has fueled meaningful growth over the past decade,” said Adam Clammer, founding partner of True Wind Capital.

 “Software has long been an attractive sector for TA, and we welcome the opportunity to work alongside our investing partners at True Wind, supporting the e-Emphasys founders and management team in pursuing additional growth across new geographies and verticals,” added Nicholas Leppla, senior vice president at TA.

Kirkland & Ellis LLP is serving as legal counsel and Presidio Technology Partners and Portico Capital Advisors as financial advisors to TA and True Wind. Wyrick Robbins is serving as legal counsel and Canaccord Genuity acted as financial advisor to e-Emphasys.