T Sportline, a Kian Capital-backed designer, marketer, distributor and e-commerce retailer of aftermarket parts and accessories for Tesla and other electric vehicles, has appointed Brian Reese as chief executive officer.
Reese has 22 years of experience in working with D2C brands develop innovative products in the automotive aftermarket. He recently served as CEO of Driven Lighting Group, a source of branded automotive lighting products. Reese is also a member of the Specialty Equipment Market Association board of directors.
“Brian’s successful track record leading premium branded automotive aftermarket enthusiast companies and sophisticated e-commerce business models made him the perfect partner to lead us as we enter into this next phase of growth,” added Jon Pek, co-founder.
“T Sportline impressed me as an authentic first-mover and trendsetter in the red-hot EV market—an authority within the space with tremendous potential to grow,” said Reese. “The company has established itself as the destination for all things EV, anchored with an impressive offering of must-have Tesla upgrades.”