Symphony Technology Group, a Palo Alto-based private equity firm focused on investing in the software, data analytics, and software-enabled technology services sectors, acquires Trace One, dedicated B2B collaborative platform for retail and CPG industries and private label.
Trace One is a collaborative retail business platform for consumer-packaged-goods. It provides one SaaS inclusive platform with multiple interlocking business applications including product and packaging lifecycle management, sourcing, and compliance.
Christophe Vanackère, CEO at Trace One, said, “I would like to sincerely thank Hg and its team for enabling Trace One, over the past 5 years, to invest in and expand its product portfolio, to improve its level of services and to achieve operational excellence. I am also very excited for our next phase of growth as we partner with STG to accelerate our organic initiatives as well as explore strategic acquisitions.”
William Chisholm, managing partner at STG, said, “Trace One is a great addition to our current global portfolio of 15 software companies and further expands our presence in Europe. We are very excited to partner with Christophe and his team and leverage our experience as long-standing investors in the Retail and CPG software space to help Trace One further expand its value proposition to customers and accelerate its growth trajectory.”