Swander Pace Capital, a private equity firm specializing in consumer product companies, has partnered with Mommy’s Bliss Inc., an all-natural, over-the-counter health and wellness brand for babies, kids, mothers and mothers-to-be.
Mommy’s Bliss was founded by Roshan Kaderali, mother of three, who introduced Gripe Water, an herbal digestive supplement for infants, to the United States while working in the medical field as a pediatric nurse, midwife, and doula. The Mommy’s Bliss product line now includes wellness products for families, focusing on digestive support, probiotics, vitamins, sleep support, and immunity products.
“We are thrilled to partner with CEO Yasmin Kaderali and the rest of the Mommy’s Bliss team,” said Swander Pace Capital managing director, Corby Reese. “Mommy’s Bliss markets unique, high-quality, readily available products created by and for moms. Their ability to connect with and capture the trust of parents is compelling, and we’re looking forward to the opportunity to build off their momentum in order to help families stay healthy and thrive,”
“For twenty-two years we have been on a mission to help moms everywhere bond with their babies and children by creating high-quality, trusted products incorporating effective ingredients from around the world,” commented Kanderali. “We recently expanded our reach to pregnant and postpartum moms, combining our mommy wisdom and innovation to create products that truly meet the needs of all moms. We are excited to partner with Swander Pace Capital, which has deep experience in the consumer product sector, to help us continue our growth, drive further innovation, and take our mission to an even higher level.”
“Mommy’s Bliss has fostered an extremely loyal and passionate consumer following across several exciting categories,” said Swander Pace Capital senior vice president, Alex Litt. “The company is an excellent complement to our existing and previous investments in the health and wellness sector,”
Houlihan Lokey Inc. acted as financial advisor to Mommy’s Bliss.