SuperOrdinary, a growth partner for lifestyle brands, has purchased Fanfix, a creator economy startup.

The deal combines the capabilities of SuperOrdinary and Fanfix by connecting creators with consumer brands.

“We are thrilled to team up with Fanfix and build a multi-brand platform that will streamline relationships between content creators and brands,” says Julian Reis, CEO of SuperOrdinary. “We believe that access to the global creator economy is vital to a brand’s growth in today’s marketplace and are excited to form a mutually beneficial partnership with the fastest-growing monetization platform for Gen Z creators.”