SGHC Limited has entered into a definitive agreement with Sports Entertainment Acquisition Corp., a publicly traded special purpose acquisition company, to bring its global online sports betting and gaming group to the U.S. public markets.
Neal Menashe, CEO of Super Group, said, “We have established our group as a truly global, scaled and profitable digital gaming business, delivering on our vision to bring first-class entertainment to the worldwide betting and gaming community. Becoming a public company will give us the tools to continue to grow our leading product and technology offering and deliver a strengthened brand-driven marketing strategy.”
Eric Grubman, chairman of the board of directors of SEAH, added, “Super Group is an online gaming and betting powerhouse with a track record of global growth and a strong balance sheet. Super Group’s core DNA is rooted in digital technology, which drives its unparalleled expertise in data and analytics. Neal and Super Group’s diverse and multi-talented global team have a great playbook for how to successfully launch and achieve profitable growth in new markets, and we look forward to partnering closely with them on this exciting next chapter as a public company.”
Oakvale Capital LLP acted as exclusive financial advisor to Super Group. Goldman Sachs & Co. LLC and PJT Partners acted as financial advisors to SEAH. Cooley LLP acted as lead legal advisor to Super Group. Herzog Fox & Neeman, Saiber LLC and Wiggin LLP also assisted with legal advice to Super Group. Ropes & Gray acted as lead legal advisor to SEAH. Blank Rome and CMS also assisted with legal advice to SEAH.