Walker Sands, a marketing agency focused on driving the growth of business-to-business brands and a portfolio company of Stone Goff Partners, has purchased KoMarketing, a business-to-business demand generation firm.
Founded in 2004, KoMarketing supports B2B clients in industries including cybersecurity, marketing technology and healthcare and medical device technology. The deal aims to deepen the firm’s capabilities in demand generation activities, including paid digital advertising and search engine optimization for B2B audiences. Going forward, the company will be known as KoMarketing, a Walker Sands company.
“Coming together with KoMarketing deepens our collective expertise in demand generation and will create a meaningful positive impact for our clients,” states Mike Santoro, CEO, Walker Sands. “Importantly, it also creates opportunities for our team members to grow their careers in new and exciting ways.”