Princeton TMX LLC, a transportation management system (TMS) for industrial shippers, has added Greg Hobby as vice president of sales.

Hobby’s experience leading sales teams at software businesses will support Princeton TMX’s mission to continue to scale its TMS service for industrial shippers. He was most recently at Talkwalker, where he worked to build out the enterprise-focused sales team. Prior to that, he led sales teams at a variety of technology companies, including MaetaData and Spins, where he scaled the business to over $100 million in revenue.

“His leadership will be vital to helping us scale our business and build the next generation go-to-market strategy,” says Tim Minnich, Princeton TMX’s president and CEO.