Stagwell, a marketing network, is acquiring Brand New Galaxy, a provider of commerce services. The financial terms of the deal were not disclosed.
Brand New Galaxy will operate as a part of Stagwell Media Network, a network of omnichannel agencies. BNG has 600 experts across Europe, the United States, and MENA. BNG had previously served as a partner of Stagwell in its Global Affiliate Program since 2021. BNG will upscale Stagewell’s digital capabilities. BNG will continue to go to market under the BNG brand.
Piotr Morkowski, CEO of Brand New Galaxy Holding said, “Building a global business of 600 experts in less than five years is no small achievement, but we are hungry to do much more. Joining forces with Stagwell Media Network at this stage in our journey as part of an integrated go-to-market approach is the best way for us to grow even faster and deliver on our ambitions.”