Stagwell acquires Apollo Program, an AI-powered SaaS platform.

Apollo will integrate with Stagwell’s data and insights tool, Consumer Understanding and Engagement.

“Marketers today need technology that helps insights, content, and media perform together at scale,” said Mark Penn, CEO of Stagwell. “Apollo is a great example of how Stagwell can uniquely use technology to support modern marketing. We’re excited to strengthen CUE and welcome Apollo to the Stagwell Marketing Cloud.”