Sorenson Ventures, the early-stage investor in security enterprise software firms and partner of growth equity firm Sorenson Capital, has appointed Michelle Moon as a principal.

Moon will concentrate on vertical market software, AI and machine learning, and industry 4.0. Prior to joining the firm, Moon served as a principal with LG Technology Ventures where she deployed a $450 million innovative technology start-up fund. Moon has additionally spent time with RBC Capital Markets and ARC Financial Corp.

“I am excited to join the all-star team at Sorenson Ventures,” said Moon. “What impresses me about this team is the depth of expertise and experience, and the relentless focus on forging meaningful, long-term partnerships with founders and startups.  When Sorenson invests its capital, we are also investing our commitment, dedication, and energy.  We understand what it takes for an early-stage company to succeed, and invest heavily in setting our founders up for success.  I haven’t seen many firms more thoughtful about their value add.”