Songtradr, a business-to-business music company, has acquired 7Digital, an enterprise digital music services company.
The company offers features and technologies that aim to simplify music licensing and content management. 7Digital’s API (application programming interface) platform and services are used by several brands including Pinterest, Barry’s and Triller. Songtradr’s acquisition of 7Digital looks to expand capabilities to drive user experiences in digital platforms such as social media, lifestyle apps and video games, as well as extending its reach into new markets.
“Songtradr’s mission is to remove the friction and help deliver scalable solutions for the music industry while simplifying music use for enterprise brands and digital platforms,” says Paul Wiltshire, CEO of Songtradr. “7Digital’s technologies accelerate our ability to provide our clients with comprehensive, safe and powerful solutions.”