Solo Brands Inc., a direct-to-consumer (DTC) platform for lifestyle brands including Solo Stove, Chubbies, Oru Kayak and Isle, has acquired TerraFlame, a company founded with the mission of creating spaces around burning flame.
TerraFlame aims to create places where customers can roast s’mores and gather with friends and loved ones. The company combines fireplace fuels with artisan-crafted fire features. It sells a range of indoor fire products, including its S’mores by TerraFlame portable tabletop s’mores roaster designed to be used indoors, while still providing the sound of campfires. TerraFlame has a retail network including Target, Pottery Barn, William-Sonoma and Crate & Barrel. TerraFlame’s team, including its CEO Lenny Vainberg who will be appointed the role of TerraFlame general manager, will become part of the Solo Brands team.