Sitecore, the global leader in digital experience management software, has completed its acquisition of London headquartered Moosend, a SaaS-based marketing automation platform provider.
“The completion of our acquisition of Moosend is another exciting milestone for us,” said Steve Tzikakis, CEO, Sitecore. “As our third acquisition this year, we will continue along our ambitious journey to enhance and energize our customers’ marketing efforts. We’re now better positioned to support our customers in the effective deployment of measurable marketing campaigns, by further improving the automation of workflows across the entire customer journey. Our aim is always to provide our customers with faster innovation, less upfront investment and shorter time to value and the completion of this acquisition ensures this.”
With the transaction closed, Moosend’s senior leadership team including CEO Yannis Psarras will join Sitecore, overseeing the technology integration and supporting customers and partners with the transition.
“Our team is excited to be joining such an ambitious and well-established brand and welcomes the additional capabilities the platform integration will offer our customers,” said Psarras. “Our customers and staff will greatly benefit from the new product capabilities made possible through Sitecore’s additional research and development resources, the scale of its marketing, sales, support resources and partner ecosystem and its recent $1.2 billion investment.”