Private equity firms Six Pillars Partners and Merit Capital Partners have partnered to merge two independent marketing agencies, Red Square Agency and Foundry, to form Good Giant, a gaming-focused creative agency.

Good Giant provides digital and traditional marketing services on a retained basis, often acting as an outsourced marketing arm for its clients. It is headquartered in Mobile, Ala. with offices in Chicago, Ill., Reno, Nev. and Tulsa, Okla. Outside of gaming, Good Giant also works with brands in healthcare, consumer packaged goods, finance and technology.