SIB Fixed Cost Reduction, a provider of cost reduction services and portfolio company of O2 Investment Partners, has made an investment in GETIDA, a technology company that offers auditing and reconciliation services to Amazon sellers.

GETIDA uses data and analytics and a combination of software and services to give Amazon sellers the opportunity for optimal profitability and success. The company is SIB’s sixth strategic investment since March 2020.

“GETIDA is one of the most exciting solutions that we have encountered in the e-commerce space,” says Kevin Flounders, CEO of SIB. “The SIB family is glad to be investing in GETIDA’s future growth, and assisting in its global expansion plans. We also greatly look forward to working together with its incredible team.“

“We carefully searched for the right investment partners to help GETIDA grow and diversify,” comments Eytan Wiener, CEO of GETIDA. “I am thrilled that we have found SIB and O2 as strategic and financial partners. GETIDA now has significant capital and resources to further build out our technology and enter new global markets, while also being able to offer our platform users additional savings in areas beyond Amazon.”

Northbound Group served as financial advisor to GETIDA.