Shamrock Capital, a Los Angeles-based investment firm focused on media, entertainment, and communications, has made a strategic investment in Highwire PR, a communications partner for technology and healthcare companies.

The deal aims to increase Highwire’s growth and expansion of its communications and digital marketing services. Highwire will have the opportunity to evaluate strategic additions to its healthcare services as well as further develop its digital marketing services, data analytics, public affairs and corporate communications capabilities.

“Technology and healthcare companies are facing unprecedented communications challenges and opportunities as they seek to enhance their brand image, reinforce critical messaging and build and maintain strong relationships with their customers, employees and other stakeholders to deliver business results,” says Laura Held, partner at Shamrock Capital. “Highwire is a market leader with deep sector expertise and integrated communications and marketing capabilities. We look forward to partnering with the company to expand its offerings for clients, as well as continue to drive growth and provide strong career opportunities for the Highwire team.”

Canaccord Genuity served as financial advisor and Davis & Gilbert LLP served as legal counsel to Highwire. BrightTower served as financial advisor and Willkie Farr & Gallagher LLP served as legal counsel to Shamrock Capital on the transaction.