San Francisco Equity Partners, a private equity firm that invests in lower middle-market businesses across the consumer sector value chain, has added Hywel Robinson as a principal.

Robinson will focus on deal origination, execution and working with SFEP’s partner companies on operational initiatives. Prior to joining the firm, Robinson served as principal at Paine Schwartz Partners, a private equity firm focused on sustainable food chain investing. Previously, he worked at the Sterling Group and AEA Investors where he focused on control-oriented investments across the consumer and industrials sectors.

“Hywel brings significant investment and operating experience that complements the skills of our existing team members and reinforces our focus on being the financial and operational partner of choice to family and founder-owned businesses operating across the consumer value chain,” states Scott Potter, managing partner of SFEP.