Seidler Equity Partners, an investment firm based in Marina del Rey, Calif., has formed a strategic partnership with Unleashed Brands.

Unleashed Brands is a portfolio of brands that aim to help kids learn, play and grow. According to Harris Williams, the company is focused on serving families by providing fun, engaging and inspiring experiences that help children grow into who they are destined to be. Unleashed Brands was previously backed by private investment firms including Mantucket Capital, MPK Equity Partners and AHR Growth Partners.

Harris Williams advised Unleashed Brands in this transaction.