BrandMaker, a marketing operations and marketing resource management software provider, has signed a definitive agreement to acquire Allocadia, a provider of marketing planning, budgeting and performance management resources.
“We are incredibly excited to bring BrandMaker and Allocadia together to create the global category leader in marketing operations,” said BrandMaker CEO Mirko Holzer. “Together, we broaden our scope to offer B2B and B2C customers the solutions to run marketing with more agility while measuring and optimizing performance and improving their return on investment. The addition of Allocadia’s exceptional team and innovative budget, planning, and performance management solution will bring a strong complement to BrandMaker, expanding our combined portfolio as well as our ability to support our global customer base.”
“With BrandMaker, we knew we had found the right partner to capitalize on the tremendous market momentum and opportunity to transform the way CMOs and marketing teams work,” said Allocadia CEO and co-founder Kristine Steuart. “We look forward to delivering even more value to customers, providing new and exciting career-defining experiences for our team and continuing to accelerate growth through innovation in the domain of marketing operations management.”
AQ Technology Partners, Perkins Coie LLP and Stikeman Elliott LLP served as transaction advisers to BrandMaker. GCA Advisors LLC acted as exclusive financial advisor to Allocadia, and Fasken Martineau DuMoulin LLP served as legal advisor to Allocadia. BrandMaker is a portfolio company of Rubicon Technology Partners.