Reuben Brothers, known for bets on British real estate and football, is venturing into movies with an investment in a media studio led by American filmmaker Harmony Korine.
The firm run by wealthy siblings David and Simon Reuben is taking a strategic stake in Edgelord LLC, a digital IP-based studio known as EDGLRD, according to Bloomberg News. EDGLRD’s founding backer, Samizdat LLC, is also participating in the investment. The funds will be used to help create a content generator focused on movies, video games, advertising, interactive content, social media, music, fashion, hospitality and sports.