RedAwning, a marketing, distribution, reservations and hospitality service for property managers in North America, has purchased Lexicon Travel Technologies, a channel manager in the U.S.

Lexicon is a channel manager for independent hotels, vacation rental properties, timeshares, and resorts. RedAwning will offer Lexicon’s clients and partners the opportunity to join RedAwning’s service, expanding their distribution and benefiting from additional marketing and management services. To date, many of Lexicon’s clients have agreed to join RedAwning in this transition.

“We are delighted to join forces with the impressive team at Lexicon and expand our platform to hundreds of new clients with thousands of properties,” says Tim Choate, CEO of “The transitions will be seamless for all of our new clients, as RedAwning already supports all of the same PMS platforms as Lexicon and all of the channels too, as well as many more for Lexicon clients to join.”