Recognize Partners, a technology investment company, has made a significant strategic investment in 2X, a marketing-as-a-service (MaaS) provider for the business-to-business (B2B) sector.

2X’s MaaS model covers a range of offerings including marketing operations, marketing technology management, demand creation programs, digital marketing, account-based marketing, analytics and creative services. With Recognize’s support, 2X looks to transform the B2B marketing services landscape. This marks the first institutional investment in 2X and drives its roadmap of marketing for organizations in the B2B space. 2X’s leadership team, including CEO Domenic Colasante, will remain in place.

“Our partnership with Recognize allows 2X to level up our capabilities and build things our clients need and want,” says Colasante. “Working with Recognize will elevate our infrastructure to better serve our clients with on-shore account management, expanded time-zone coverage, global delivery centers, and consulting services. The investment expands our capabilities around technology implementation and management and will increase our value to both enterprise-sized and PE-portfolio clients.”

Morgan, Lewis & Bockius LLP and Canaccord Genuity advised 2X on the transaction.