QuestionPro, a provider of online survey and research services, has acquired Digsite‘s qualitative research services and collaborative insights platform.
Going forward, QuestionPro will offer Digsite’s qualitative services with its full suite of enterprise-level research and survey services. Digsite makes use of social media-style research and provides a private market research platform for companies to capture experiences and feedback.
“Real-time qualitative exploratory research has become a critical part of evolving brands as they respond to a rapidly changing marketplace,” said Vivek Bhaskaran, founder and CEO of QuestionPro. “It’s now more critical than ever for brands to have access to both qualitative and quantitative research – and the combination of QuestionPro and Digsite does just that.”