Quantive, a strategy execution platform, has purchased AuxinOKR, a U.K.-based consulting firm that helps businesses with strategic initiatives using an objectives and key results (OKRs) methodology.

AuxinOKR uses an approach where OKRs experts coach using real-life challenges in a workshop environment. Peter Kerr and Mark Richard from AuxinOKR will join the company as consultants assisting companies with their strategy execution initiatives. Quantive has also announced the launch of Quantive Consulting to help customers implement organizational change management and operationalize transformation at all levels of their business.

“Together, we will be able to deliver on our brand promise of enabling the best possible outcomes for our customers by combining the best technology and services available today,” says Bo Pedersen, chief strategy officer at Quantive.