Q2 Holdings, a digital technology provider for banking and lending, has purchased Sensibill, a privately-held customer data service.

Sensibill’s machine learning service looks to help financial institutions organize spending details in order to better understand and serve their small business and consumer account holders in the financial category. The company encourages small and medium-sized businesses to automate and streamline expense management to increase engagement with their customer base. The deal complements Q2’s banking service, Q2 Catalyst, and looks to support Q2’s data strategy to help financial institutions operate their business, secure their customers, customize experiences and expand engagement.

“Delivering differentiated and personalized experiences through the digital channel is a top priority,” says Kirk Coleman, chief banking officer of Q2. “Sensibill’s solution enables financial institutions to better understand the spending behaviors of their account holders, positioning them to deliver tailored products and services, drive loyalty and increase engagement. Everyone at Q2 is excited to welcome the talented Sensibill team.”

Infor Financial Group served as financial advisor to Sensibill Inc.