Providence Equity Partners, a private equity firm focused on investments in media, communications, education and technology, has made an investment in Wasserman, a sports, music and culture agency.

Wasserman partners with sports figures, musical artists, brands and properties, operating across six continents, 23 countries and over 40 cities. Wasserman looks to use the investment to provide capital for its growth initiatives and to redeem RedBird Capital Partners and Madrone Capital Partners as they exist as investors.

“Wasserman has the potential to set the bar for the future of talent representation and brand and marketing consultancy,” said Davis Noell, senior managing director and co-head of North America at Providence. “We are excited to work with the talented Wasserman team to help capitalize on the tremendous organic and inorganic opportunities ahead.”

Sullivan & Cromwell LLP served as legal advisor to Wasserman and Kirkland & Ellis LLP served as Providence’s legal advisor.