Provtiviti, a global consulting firm, has bought R2Integrated, a digital experience agency, from Baird Capital.

R2I is headquartered in Baltimore and offers digital services that aim to improve customer experiences for brands. The company is focused on combining data, insights and technology with design to drive digital customer experiences. R2I has approximately 75 employees who will join Protiviti as employees.

“Bringing R2I into Protiviti’s digital solution is an important part of our strategy to expand our end-to-end offerings to help our clients innovate their customer experiences to fulfill their brand promise and create a better-connected future,” says Joan Smith, global digital solutions leader, Protiviti. “The R2I team brings significant experience in implementing and orchestrating the customer experience using Adobe experience cloud to our already talented team of digital makers and strategists.”